News and Media
Conveniently heating your home with Maxol Direct
Friday 26 September 2008 Business and Government
Energy is becoming one of the most progressive industries in terms of using the Internet for both revenue generation and customer retention activity. Moreover, they are now focused on ways of adding value to customers both in terms of service delivery, cost reduction and administration.
Employing 1,200 people, Maxol is one of the most consolidated brands within Ireland, operating 45 oil distributors and 237 distinctive blue and yellow branded service stations. In the Republic of Ireland, Maxol Ltd encompasses Maxol Direct, Maxol Lubricants Ltd, and Estuary Fuels. In Northern Ireland, the brands are Maxol Oils Ltd and Maxol Direct (NI) Ltd.
Biznet IIS has been working in partnership with Maxol Direct for almost 10 years, delivering web based solutions designed specifically to help them meet and exceed their commercial and communication objectives.
After identifying a substantial increase in the uptake of e-commerce, Maxol Direct wanted to facilitate customers ordering their oil online through a secure and user friendly environment.
Biznet IIS designed and developed a secure online ordering system for Maxol Direct, enabling them to benefit from increased direct sales, new customer acquisition and a reducion in admin costs. Moreover, an Internet marketing campaign was launched including tailored newsletter launches, search engine optimsation and Google AdWords.