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Search Engine Marketing Services
Search Engine Marketing Services
Download Search Engine Marketing Brochure
What is Search Engine Marketing (SEM)?
Search Engine Marketing is a set of Internet Marketing strategies designed to increase the visibility of a website in the search engine results pages (SERP's). There are 2 methods of driving traffic to your website:
1. Search Engine Optimisation (SEO)
2. Pay Per Click (PPC)
Why Search Engine Marketing?
It has never been more important to have an effective Search Engine Optimisation (SEO) strategy in place. With an excess of 30 billion websites, it is important that your service or product can be found by qualified customers.
More than 85% of Internet users rely on Search Engines & Directories as their preferred method of locating websites, products and brands. With 31.6 million people now online in the UK alone, it is vital that your website is prominently positioned for searches including your preferred keywords and phrases.
Internet marketing now accounts for 18.7% of total marketing spend in the UK, up from 14.7% in 2007. It is more important than ever to establish your business online as the internet remains ahead of radio as the second most consumed medium after TV.
What is Search Engine Optimisation (SEO)?
Each of the major search engines use mathematical algorithms to rank web pages for specific keywords or phrases, based on the quality and relevancy of the content on those pages. Search Engine Optimisation is also known as organic SEO or natural SEO.
Effective SEO ensures that your website is found in major search engine's result pages for a range of keywords or phrases associated with your business. The process includes:
- Creation and management of relevant content pages;
- Site tagging with relavant keywords and phrases
- Promotion of those pages within search engines, directories and other appropriate websites.
Biznet IIS offer a 100% ethical and transparent approach to your SEO strategy with regular progression reports and updates.
How Biznet can provide effective search engine optimisation?
The good news is that you do not have to invest huge amounts of money to implement an effective SEO strategy. Whilst this is refreshing to know, please do not underestimate the amount of planning and consideration needed to employ a successful and sustainable strategy. Whether you have had your website built by Biznet or not, we can help you to get started with your SEO campaign.
Biznet can provide starter SEO solutions, SEO consulting and SEO partner services. Whatever size of organisation you are running, we can provide a solution to suit your needs.
Pay Per Click Marketing - What is Pay Per Click?
PPC Campaigns use auction-style systems in which advertisers bid for placement of their ads within the major search engines.
These PPC campaigns offer many benefits:
- Instantaneous Results - PPC campaigns can be implemented quickly and generate instant visibility and traffic.
- Highly Targeted Advertising - Specify exactly which keywords and phrases you wish to rank for. Visitors generated have searched for exactly these phrases.
- Geographical Targeting - PPC ensure that your product or service is only promoted in the appropriate geographical regions.
- Cost Control - Set a daily budget that suits your business.
- Tracking Effectiveness - PPC offers one of the most accurate and traceable forms of marketing and when managed correctly, can deliver fantastic Return on Investment.
PPC advertisements are positioned within the "Sponsored Listings" sections of the search engine results pages. The search engines then apply a fee to the advertiser when a search engine user clicks on the advertisement and links through to the destination website.
Why work with Biznet IIS?
Managing your SEM campaign can be a full time job, especially if you have competitive keywords and a dynamic, comprehensive site. This is where hiring an SEO agency comes in. When hiring an SEO professional to optimise your website, you need to make sure they are using reputable, safe and recognised methods to do so.
Biznet IIS is one of Ireland's leading SEO agencies, practicing 100% reputable methods for your campaign. With Google qualified professionals on hand to answer any questions and over 15 years collective experience, the Biznet IIS Internet Marketing team are respected practitioners, trainers and white paper authors in SEO and PPC.
Experts in the complex field of Search Engine Marketing, each client is assigned a dedicated SEM Account Manager who will work with you to promote your business online and bring you measureable results.
Contact the Biznet IIS Search Engine Marketing Team to learn how we can improve your websites performance
Email sem@biznetiis.com